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Joining the conversation this year to discuss the road ahead in design were industrial designers Bill Moggridge from IDEO, Tucker Viemiester from frogdesign and Lisa Krohn; design strategists and planners Larry Keeley of the Doblin Group and Chris Conley of Design Research; design curators Paola Antonelli from New York's Museum of Modern Art and Susan Yelavich from The Cooper Hewitt National Design Museum; design educators Peter Stathis from Cranbrook Academy of Art, Lorraine Wild and Louise Sandhaus from California Institute of Arts, Richard Hertz from Art Center College; graphic designer and critic Andrew Blauvelt from the Walker Art Center; philosopher Jamer Hunt; and architect and planner John Kaliski.



Jamer Hunt: A Few Thoughts

Susan Yelavich: Centrifugal and Centripetal Forces at Work in the Design Field

There was a strong consensus that design is returning its focus to the quotidian, the everyday experience, by investing it with beauty and satisfying functionality. The idea of beauty was approached in many ways: Andrew Blauvelt spoke of the "sublime of the artificial" in technological spectacles, Jamer Hunt of the surrealist strategies that yield erotic objects, Bill Moggridge proposed "beauty with a smile" or approachable beauty and Paola Antonelli discussed the rich cultures that develop around everyday things like bread and pasta.

Michael McCoy talked about "mutative products that morph, move and react" based on interactions with users, Larry Keeley gave a preview of the new innovation management programs being developed by business schools that will impact on the practice of design, Peter Stathis discussed the socio-semiotics of design in which signs are reduced to objects. Katherine McCoy suggested that designers need to understand real life interpretive communities to connect with their audiences.

After each day's intensive discussions the participants relaxed in nearby mountain hot springs and gathered around the campfire at night to tell scary design stories.

Beginning next year the High Ground Design Workshop Center will offer design workshops to advanced students and professionals that will bridge between theory and practice, combining lectures by top designers and teachers with short intensive studio projects on subjects including product design, typography, design management and interactive media design.