|HIGH GROUND WORKSHOP
Designing for Local and Global Cultures
May 31-June 4, 2002
A unique hands-on workshop at Michael & Katherine McCoys scenic High Ground Studio in Buena Vista, Colorado, in partnership with the Industrial Designers Society of America
Why Learn About Designing for Local and Global Cultures?
In an age when US designers develop products manufactured on another continent and sold on yet a third, designers need more than personal experience and intuition to fit products to their cultural context. Even domestically sold products demand an understanding of the complex social, cultural and physical dimensions that create satisfying product interactions.
Designing for local and global cultures goes beyond thinking about how a product is shaped and made. In this workshop, we will investigate the intellectual, emotional and practical impacts a product has on the users life by developing scenarios of use. With these insights, you can maximize the power of design to create compelling social and cultural associations.
High Ground is an advanced-level design workshop that provides a one-on-one studio learning experience with world-renowned design faculty, equipping participants to apply the ideas they have explored to their current design projects. This event offers a unique opportunity for highly motivated designers to learn and utilize these cutting-edge methods for tomorrows most successful products.
From Design Theory to Real-Life Application
The unique High Ground format is designed to ensure that every graduate can apply breakthrough thinking and new methodologies to their real-world design problems. High Ground fosters vision and innovation through total immersion, interaction and conceptual investigation. Participants will apply ideas from faculty lectures and readings to short projects, and will receive individualized feedback from the faculty. You will explore ideas in a secluded, focused community of committed design professionals and come away with concrete tools and strategies you can later share with your colleagues.
|Further registration information and an online encrypted application form is available at www.idsa.org; under seminars and workshops on the IDSA home page. Or call IDSA at 703. 707.6000 for more information
Fantastic learning experience, very demanding and rewarding.
This High Ground will give participants the opportunity to personally interact with several of the worlds top design strategists and educators:
|High Ground is designed for highly motivated designers who want to:
Expand their vision about the future of design.
Enhance their design leadership skills.
Add to their collection of tools for designing compelling products.
Access effective strategies for design innovations and breakthroughs.
Develop communication skills in team design interaction.
Continue their professional education for career advancement.
|Inspiring! Our team really got in touch with experience, and this is repeatable in the real world.
|The High Ground Facility: A Class
Above the Rest
High Ground is equipped with individual workstations, large and small group meeting areas, as well as a model shop and breathtaking views. High in the Colorado Rockies, the McCoys studio is ten minutes from Buena Vista. The facility is designed to encourage exploration and discussion, to allow small groups to interact and focus intensely on design issues, and to translate ideas into practice.
Transportation, Meals and Accommodations
Plan on arriving in the afternoon or evening of Thursday May 30th and departing late afternoon Tuesday June 4th. Buena Vista is 1 1/2 hours from Colorado Springs airport and 3 hours from Denver International Airport. Car rental is required, but car pooling with other participants will reduce costs and IDSA will attempt to facilitate linkups among participants.
IDSA will send registrants a list of colorful local bed and breakfasts, cabins and motels from $50-$90. Workshop registration includes a continental breakfast and lunch each day. Participants must arrange their own dinners; several will be open grills, at which everyone will purchase and grill their own food on the deck, followed by scary design stories around the campfire.
Nearby Recreation and Attractions
The many high mountain peaks around High Ground offer whitewater rafting and kayaking, trout fishing, mountain climbing, hiking, biking, jeeping, horseback riding and hot springs.
What will you gain from the High Ground experience?
You will interact with five of the worlds foremost designers.
You will learn practical tools for understanding users interactions with products.
You will go from theory to practice in 5 days.
You will form lifelong strategies for designing for local and global cultures
IDSA member registration fee $1950
Non-member registration fee $ 2250
Further registration information and an online encrypted application form is available at www.idsa.org; under seminars and workshops on the IDSA home page. Or call IDSA at 703. 707.6000 for more information