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DESIGNING THE BRAND EXPERIENCE 2000:
Creating Compelling Experiences,
From Products to the Web

This distinctive conference offered the opportunity to actively apply the techniques learned from studio master presentations, instead of passively listening to endless case studies. Working with a small cross-disciplinary team, participants developed a brand experience for a hypothetical company. To ensure individual attention and committed participants, registration was capped at 120. Continuing education credits (CEUs) were offered.

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DESIGNING THE USER EXPERIENCE 2000:
Product Design Workshop

Designing for the user experience is one of the most important design strategies today. For success in the new millennium, companies are striving to understand and harness user-centered design to ensure that every new product is competitive in the marketplace. These methods, skills and concepts are essential competencies for today’s industrial designers.

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DESIGNING THE USER EXPERIENCE 1999:
Product Design Workshop

The High Ground Product Design Workshop "Designing the Product Experience", held June 19-27, 1999, was a resounding success based on attendees' evaluations. The sixteen participants represented a broad spectrum of industrial design, and included office heads, department heads, designers and educators. They came together at the High Ground studio conference facility for nine days of intensive lectures, high energy team studio projects and a bit of mountain recreation.

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